Hey Founders!
I’m Tatem 👋
Each week I’ll surface the TikTok formats going viral before they become obvious. It’s what's working right now, why it works, and how you can use it.
Week 0 of 13
Building my TikTok from Scratch — Live Results
I’ve built personal brands for celebrities, politicians, athletes, and founders. However, I’ve never taken the time to build out my own personal brand. (Lame, I know.) |
I’ll use all of the strategies I implement for founders at JOLT! and incorporate the trends I talk about on here. Steal what you want! |
This Week's Quick Take
It’s easier to grow if you’re genuinely having fun. Rope some friends into your TikToks, and turn it into a hangout session. That positive energy will radiate from the screen.
Trend 1 — I Can’t Take This Anymore Audio
All I’ve done all day is respond to emails and hop on calls.
I’ve eaten 2 Goldfish crackers (one for breakfast and one for lunch).
I think I’m reverting back into my 13-year-old self.
The smallest problems keep setting me off.
Like right now my dog is barking so loudly, and I can’t concentrate.
I think I might explode!
Any chance you can relate?
That’s the trend.
What’s something small that just SETS. YOU. OFF?
Write it down as the on-screen text and lip sync to this audio.
Why it Works For You:
Ahhh, this is the perfect trend for a stressed-out founder.
When nothing is going right, there’s an opportunity to build a community.
Showing vulnerability can make you feel relatable to your audience.
If they understand your frustrations, they’ll view you as a friend, a pal, a bestie for the restie.
And that’s exactly where you want to be.
So fill in the blank: “How it feels to have to ___.”
Here’s mine: "How it feels to have to write a newsletter when your dog is barking up a storm.”
@notavascreams it actually takes all my energy aughhhh
Trend 2 — Touch The Sea
Oooo this one is so fun!
This trend started from people wanting to go on vacation.
Pretty straightforward.
But now we’re going to add a little spice.
What’s something you NEED to do?
Record yourself lip-syncing to this audio while doing it.
Why it Works For You:
This can apply to anything.
Need to sleep?
Record yourself hopping in your bed.
Need to code a 3 am?
Show the bags under your eyes and add some humor to the trend.
The sky’s the limit.
@camrynksmithh last day in turks😔😔😔
Trend 3 — The Let’s Go Audio
This trend is a perfect opportunity to include a founder or a team member.
Pretend one of you is proposing an idea to the other.
The other one should be 100% down for it.
Then show the idea coming to life throughout the rest of the clips.
Why it Works For You:
You can show a product rollout.
Or you can show something casual like getting a coffee.
It’s a great way to show your personality and for everyone to see the closeness of you and your team member.
@pakuscha женатики теперь🩵
Ready to Make These Trends Work for You?
We build personal brands for founders.
We handle scripts, editing, captions, and posting. You just show up and film.
