Hey Founders!
This week I have 3 more TikTok trends that can use to go viral. Are you using any of these? Send me your TikToks by replying to this email.
This Week's Quick Take
Your biggest moat with a personal brand is your personality. Your audience wants to get to know you. Let them. This isn’t the time to be shy.
Trend 1 — The Guess The Time Trend
This trend has been ALL OVER my fyp!
You should hop on it ASAP!
In simple terms: you’re playing Hedbanz: Founder Edition.
You and a team member pick a time of day, write it on a Post-it note, and stick it to the other person’s head (without them seeing it).
Then, they have to guess the time by asking yes-or-no questions.
The funnier the question, the better!
Why it Works For You:
Founders are the types of people who are pretty much always awake.
Their schedules are very different than the average person.
This makes it fun, especially if you can really bring your personality into this video.
Here are some ideas of questions to ask:
Would I have one of my daily crashouts at this time?
Would I already be on my 2nd coffee by now?
Did our daily standup already occur?
@jaymeaiden @unsolicitedgarbage
Trend 2 — The Maturing Is Realizing Trend
As you get older, do you ever have epiphanies about your own habits?
Or maybe some about the world?
For this trend, we can go one of two ways:
You can talk about a mindset of yours that has shifted.
Incorporate a solution to a problem your company solves.
Why it Works For You:
This is a win in either direction.
Either your audience is getting to know you or your company.
Here are examples for both:
Maturing is realizing I should put things away once I’m finished using them.
Maturing is realizing you don’t have to ask people to mail back their RSVPs. They can just respond on the knot.
@maddie_flood Not sure how people eat the whole piece at once though 😅 #newfood #sushi #datenight #tryingnewthings
Trend 3 — The Kinda Chic Trend
I’ve seen athletes, politicians, founders, pretty much everyone under the sun do this trend.
Now it’s your turn.
It’s straightforward.
Just record yourself doing anything in front of the camera and then add on-screen text starting with “It’s kinda chic to…”
What’s kinda chic to you?
Why it Works For You:
There’s so much in the startup world to comment on here.
Build an audience of founders by relating to them.
It’s the biggest cheat code.
Here are some starting points.
It’s kinda chic to:
Sleep only 3 hours a night because you’re pursuing your dreams.
Celebrate the little accomplishments.
Drink 6 shots of espresso a day.
@lucinda who knew a light could make me this happy 🥹
Ready to Make These Trends Work for You?
We build personal brands for founders.
We handle scripts, editing, captions, and posting. You just show up and film.
