Hey Founders!
I’m Tatem 👋
Each week I’ll surface the TikTok formats going viral before they become obvious. It’s what's working right now, why it works, and how you can use it.
This Week's Quick Take
There are easy ways to talk about your company without forcing the conversation. An organic feel is always the way to go.
Trend 1 — The Pull Out Trend
What is the item you love most in the world?
If you were hiding, what would your friends use to lure you out?
That’s the post in a nutshell!
Get a friend or someone from your team to lipsync to this audio while holding your favorite treats.
Why it Works For You:
This is a great way to either:
Show the audience something new about you.
Display your product in a creative way.
@ruhmak25 @𝓣👸🏻 @𝓢𝓪𝓷𝓭𝔂 @Sophia🇦🇫💋 #redbull #hg #ilovejude
Trend 2 — The When You’re Reading Trend
It’s such a NICE moment when you realize someone needs your product.
Maybe they don’t know you.
Perhaps they’ve never heard of your brand before.
But they’re complaining to you about a problem you can fix.
Just lipsync to this audio like you’re listening to someone talk about their issues.
Then break the 4th wall and stare at the camera when the music changes.
For the on-screen text, place the first line on the screen and once the music changes, replace it with the second line:
When someone complains about [xyz].
But that’s literally what [insert company name] (my company) can fix.
Why it Works For You:
This is an easy way to educate the average viewer about your company.
You get to explain what it does and get people interested in learning more.
It’s nonchalant and genius!
Here’s an example:
When someone complains about not getting any TikTok views.
But that’s literally what JOLT! (my company) can fix.
@pheebss_kate I love it I’m like “oh I know you” #bookish #booktok #fictionalcharacters #romancereader #fy
Trend 3 — The And All I Can Think About Trend
This one will be the easiest video you’ve seen all week.
I’m giving you space to rant for a second.
What’s something that’s frustrating you in this moment?
Pace around the room like a mad man and record this in 2x speed.
Add on-screen text over it.
Why it Works For You:
As founders, we all find plenty of issues relatable.
Relatability is a cheat code to building an audience.
Here are a few ideas:
When I’ve been chatting with Claude, and it starts hallucinating.
When it’s 3 am and all I want to do is sleep.
When my audio won’t work on a call.
Ready to Make These Trends Work for You?
We build personal brands for founders.
We handle scripts, editing, captions, and posting. You just show up and film.
