🔍 The "My Recent Flops" TikTok Trend

Hey Founders!

What’s something your customers always ask you? Or something your team won’t stop making fun of you for?

There’s probably a TikTok in there.

As you read through this week’s trends, think about the conversations you’re already having. They’re a good place to find your own spin.

And if you film one, reply with the link. I want to see!

Pretty Little Liars fans, this one's for you!

A was the anonymous texter who saw EVERYTHING. Now creators are putting a message from A on screen, calling themselves out, and signing it "-A."

Shay Mitchell (Emily on the show!) did it herself and got 8.9M views.

But the biggest one I found is from a creator with about 3,000 followers:

"I saw you dim your brightness and check your account before checkout. You broke. -A"

10.6M views. This trend doesn't care about your follower count. It cares how specific the callout is.

Film a few seconds of yourself doing the thing, add the text, and use the PLL audio:

[Something you got caught doing.] I'm still watching. -A

Why it Works For You:

Everyone has a habit they think nobody notices. Call yourself out first and people see themselves in it. That's when they tag their co-founder.

Here are some ideas:

If I were to do this, I'd probably say:

"Told a founder their hook was boring, then scrolled TikTok for an hour 'for research.' -A"

This one is sneaky in the best way.

Three lines of on-screen text over Justin Timberlake's "Summer Love":

Most call me [your name] Some call me [your nickname] You can call me if [you need what you do]

Izzie, a hairstylist with about 2,000 followers, filmed herself at her salon's front desk holding a brush and hairspray. "You can call me if you want your hair done." 327K views.

Why it Works For You:

It's an ad that doesn't feel like one. The first two lines are about you, so people are already smiling when they hit the pitch.

It's great for anyone people actually call: agencies, consultants, and what I call "unsexy businesses."

One tip: film where you work, holding what you work with. Izzie's brush told you what she does before you read line three.

Here are some ideas:

Okay, this is my favorite one this week.

Everyone posts their wins. This trend posts the flops.

It's a photo carousel, so you don't even have to record! Slide 1 says "Everybody is posting their wins on social media, so here are my recent flops." Every slide after that is one flop with a line of text.

Why it Works For You:

Founder feeds are full of "thrilled to announce." Flops are way more relatable, and showing the struggle builds a community, not just an audience.

Make your first slide look like a win. Chloe, a DIY creator, used a glam photo of herself. The contrast is what makes people swipe.

Then steal her caption: "comment a recent flop & I'll respond to every one." Now your comments are the conversation.

Here are some ideas for your slides:

We build personal brands for founders.

We handle scripts, editing, captions, and posting. You just show up and film.