Hey Founders!
I’m Tatem 👋
Each week I’ll surface the TikTok formats going viral before they become obvious. It’s what's working right now, why it works, and how you can use it.
This Week's Quick Take
If you can give an inside look into you, your company, and your team, people will start to support you and build a parasocial relationship.
Trend 1 — The Checking My Boss’s Glasses Trend
We’re starting off this week with a two-person trend.
Is there a team member in your life who knows they’re an asset?
I recommend grabbing them for this one.
In this video, the team member should do something to help their boss (you) see their value more.
All you have to do is sit there.
Why it Works For You:
This is a fun way to build online rapport with your team.
Maybe this can even spiral into them owning their own accounts!
Here are some examples:
Ways for my boss to see how lucky they are to have me:
Cleaning glasses
Wiping down their computer camera
Booking an eye doctor appointment
Gifting them eye drops
@sophiemilhamx I thought it was in my contract no? #worktrip #boss #socialgirl #travelling #socials
Trend 2 — The Stop The Wedding Trend
Have you ever experienced such a bright red flag from a person you’re dating?
Would it have been enough to call off a wedding?
If yes, then this trend is for you!
Just stand in front of the camera and do anything that makes it seem like you’re telling someone to call off their wedding.
Then add this sound and text on top.
Why it Works For You:
This is a fun way for your audience to get an inside look at you.
What matters to you?
You can make this as goofy or as honest as you’d like.
Here are some examples:
Stop the wedding if:
They don’t like sour candy.
They talk rudely to their mom.
They hate using Claude.
@iamavagracee if you hangout with 4 cheaters you’ll probably be the 5th
Trend 3 — The Getting Old Trend
This concept is more for you to add a shameless plug about your business.
The world is changing so quickly that there are so many statements you can say that will make you seem older than you are.
I mean, someday I’m going to tell my kids that I was old enough to experience a life before iPhones.
They’re going to be horrified!
For this trend, do anything you want visually.
Use the audio in the example video and then use this formula for the on-screen text:
How it feels to tell kids nowadays that we used to [do task] using [product] instead of [other product].
Why it Works For You:
This is perfect for you to tell your viewers about your company and what it’s replacing.
For example:
How it feels to tell kids nowadays that we used to write down events using physical planners instead of using GCal.
@elyse9438 and when quizlet used to be good #chatgpt #photomath #school #quizlet #fyp
Ready to Make These Trends Work for You?
We build personal brands for founders.
We handle scripts, editing, captions, and posting. You just show up and film.
